When you’re managing social media, it’s easy to get bogged down in numbers. But let’s be real: not all of these numbers are worth your time. Some metrics look good on paper but don’t tell you anything useful about how your content is actually performing. So, which metrics actually matter, and which ones can you ignore?

The new year is a fresh start, but let’s be real—social media isn’t slowing down. Trends keep evolving, and brands that stay on top know that it’s all about building genuine connections. So, here’s the rundown on what I think will matter most in 2025 if you want your brand to cut through the noise.

Let’s talk captions. You know, the thing you quickly throw together after choosing the perfect photo or video? Well, they’re not just an afterthought anymore. Right now, captions are one of the most important parts of your social media posts, and here’s why…

You’re running a business. You’ve got clients to deal with, operations to oversee, and about a million things on your plate. Somewhere in there, social media is supposed to fit—but let’s be real, it often doesn’t.

Personal style is the vibe this year. You have to prove that you’re reliable and trustworthy, as well as have a strong sense of who your brand is for.

In 2023, brands sacrificed aesthetics for the marketing buzzword of the year: authenticity. Now they’re paying the price.