How to Choose the Right Props for Your Product Photos

When it comes to product photography, the devil is in the details.

The right props can elevate your images, tell a story, and connect with your audience in ways that go beyond the product itself.

But here’s the thing: choosing the wrong props can just as easily overwhelm or distract from the star of the show—your product.

So how do you strike the perfect balance?

It’s all about intentionality.

Here’s a guide to help you choose the right props to complement your product and create visuals that truly shine…

Start with your brand story

Before anything else, get clear on your brand’s vibe.

Are you sleek and modern, rustic and cozy, or bold and vibrant? You want your props to match the feelings you want to evoke.

Think about it like this: a handmade ceramics brand might use raw, earthy textures like linen or wood, while a luxury skincare line might lean into smooth metallics and glass.

The goal is to create a cohesive visual identity that feels unmistakably you.

Keep the focus on the product

Props are there to enhance, not compete.

One of the biggest mistakes in product photography is cluttering the frame with too many elements.

If a viewer has to squint to figure out what the photo is about, you’ve gone too far.

Keep it simple. A textured backdrop or a single complementary item can make all the difference.

Make it functional

Props aren’t just decoration—they’re storytelling tools.

They can show how your product fits into your customer’s life.

A candle becomes more inviting when paired with a cozy blanket. A bottle of olive oil feels more relatable surrounded by fresh ingredients.

The idea is to help your audience visualize the product in action.

Props don’t just add visual interest—they demonstrate how the product fits into someone’s life, and help potential customers to imagine themselves using it.

Let colours and textures do the work

The right palette can make a photo sing. When selecting props, look for elements that harmonize with your product without overwhelming it.

Stick to a color palette that enhances the product — neutral tones keep things classic and understated, while pops of color can add energy if that’s your brand’s vibe.

Use textures to create depth and interest — think soft fabrics, natural wood, or glossy surfaces—whatever suits your brand’s aesthetic. Textures add dimension, whether it’s a rough stone surface or a soft fabric draped in the background.

Less is more

Less is often more when it comes to props. If you’re not sure, start with a minimal setup.

Add one prop at a time and see how it feels. Does it add something meaningful, or is it just noise?

Your goal is to create a clean, intentional frame that draws attention straight to the product.

Remember, your audience should walk away remembering the product, not the props.

Think about scale

Proportions matter, and your props should be scaled to complement your product, not overshadow it.

A tiny product, like a ring, needs delicate, small-scale props to match. On the other hand, a larger item like a handbag can handle more dramatic or bold additions. The key is balance—everything in the frame should feel like it belongs.

Tell a story

Props aren’t just pretty things to look at—they’re how you set the scene.

A summery product can come alive with seashells and a breezy backdrop, while winter items feel cozier with candles and chunky knits.

The goal is to spark an emotional connection, helping your audience imagine how the product fits into their world.

Test and Adjust

Sometimes, the best prop choices come from trial and error. Try different props, and experiment with different combinations and arrangements until you find what works.

Take a step back after you set up your shot and look at it objectively.

Does it feel cohesive? Does the product stand out? If not, don’t be afraid to adjust.

Final Thoughts

Choosing the right props is all about balance. They elevate your product, reflect your brand, and tell a story your audience can’t resist, and when chosen with care, they don’t just enhance your images—they bring them to life.

Need help planning or styling your next shoot? Let’s create something beautiful together.

With love, Lauren xx