When to Stop DIY-ing Your Social Media Strategy

You’re running a business. You’ve got clients to deal with, operations to oversee, and about a million things on your plate. Somewhere in there, social media is supposed to fit—but let’s be real, it often doesn’t.

Maybe you’re stuck in that frustrating cycle of “What the hell do I post today?” Or worse, you throw something together, post it, and hear… crickets. No likes, no comments, no traction.

Sound familiar?

It’s not just you. Managing social media the right way takes time, consistency, and a clear strategy. Here’s how to know if it’s time to stop spinning your wheels and bring in a professional.

1. You feel like you have NO IDEA what to post

If coming up with content feels like pulling teeth every single time, it’s time to call in a social media manager. Consistency is key on socials, and you can’t stay consistent if you’re winging it every week. A pro will plan everything out for you, so you’re no longer stuck staring at a blank screen wondering, “Is this even good enough?”

2. You’re just throwing sh*t at the wall

Let’s be honest. Posting randomly, without a plan, hoping something “goes viral” isn’t a strategy—it’s chaos. If your approach feels scattered or your feed has no rhyme or reason, it’s time to step it up. A good social media manager doesn’t just post for the sake of posting. They create with intention, making sure every piece of content works together to grow your brand.

3. You just don’t have the time

Social media is time-consuming. Coming up with content ideas, writing captions, responding to comments—it can feel like a full-time job (because it is). If you’re struggling to balance it all, it might be time to hand over the reins so you can focus on running your business, not running your socials.

4. You’re not getting results

You’ve seen the businesses in your area with sleek content, massive followings, and tons of engagement. Meanwhile, you’re over here wondering why your posts are barely getting any traction. It’s not that your business isn’t good—it’s that your social media isn’t working for you. A social media manager knows how to turn things around by building a strategy that actually drives results.

5. Your brand feels lost on socials

Maybe your feed doesn’t look like you. Your posts are all over the place, the visuals don’t match your branding, or you’re struggling to find your voice online. A social media manager will bring your brand to life in a way that’s polished, cohesive, and impossible to ignore.

Hiring a social media manager isn’t about passing the buck—it’s about letting someone who knows their stuff take over so your socials can become a powerful extension of your business. If you’re tired of the stress, the guesswork, or just not feeling proud of your social media, it’s time to make the leap.

And hey, if that sounds like something you’re ready for, you know where to find me.

With Love, Lauren xx