So you want to use ChatGPT? Here’s what NOT to do…

Ever heard the saying that it's better to do something well the first time, than do a sh*tty job and have to redo it?

Maybe that’s not a saying. I’m not good at sayings.

But anyway, let’s think of Chatgpt as the shitty job you had to redo.

Now before you come at me with pitchforks, I’ll be the first to admit that ChatGPT has its place…

ChatGPT has saved my life more times than I can count, but you need to know when to use it, and when to get a real person on the job.

It's a 10/10 resource for admin, asking questions, and giving you SOME guidance on creative projects, but if you’re using it for your copy, blog posts and everything in between - I’m sorry to be the one to tell you, but you’re not really fooling anybody.

We have to acknowledge that it’s flaws are bad.

*Robots aren’t* ***always*** *smarter than us.*

Spotting something written by ChatGPT is almost a hobby of mine at this point, and the tone is always a dead giveaway.

And you know it’s making you look cheap and lazy, right?

If you’re cutting corners in important areas of your business, what corners will you cut for your clients? Potential customers want to see the effort first hand before making an investment.

And lastly it’s not even always accurate, and without double checking, you could potentially be sharing untrue or outdated information. Yikes.

To get to the grit of it, let’s start by understanding how ChatGPT works:

(bear with me, I dropped out of my I.T degree)

ChatGPT works by learning. For it to come up with a concept, it had to have heard that concept a lot of times (I’m greatly oversimplifying this).

So what does that mean? You’re basically getting the most middle of the road, overly done bullsh*t - perfect for standardised tasks! Also perfect if you’re wanting to blend right in.

Tone is important - and trust has a huge place in purchasing power

Customers want to feel like they can connect with a brand, and social media is your most powerful communicator. Your tone should feel authentic to the ethos of your brand, as well as relatable to your target market.

What type of language does your audience use? Are they saying slay? Are they saying rizz? Are they swearing? Are they untouchably professional?

I don’t want to scare you, but if you get this wrong it could be potentially humiliating.

Stop generating 92 weeks of content in 10 minutes, you’re only hurting yourself.

I get AI has created some exciting resources, and I’m not saying you shouldn’t use them - but if you can know when to jump on chatgpt, and when to get some personality behind things - mate you’re laughing.