Your low quality UGC isn’t cutting it as a content strategy…
Long gone are the days of simply sending a popular influencer your product and getting some free marketing, but not so long gone are the days of UGC. Here’s how to do it properly…
What I’d tell small business owners to do on social media in 2024
Personal style is the vibe this year. You prove that you’re reliable and trustworthy, and have a strong sense of who your brand is for.
So you want to use ChatGPT? Here’s what NOT to do…
I’ll be the first to admit that ChatGPT has its place, but if you’re using it for your copy, blog posts and everything in between - I’m sorry to be the one to tell you, but you’re not really fooling anybody.
Aesthetics vs Authenticity: the Social Media battle of 2024
In 2023, brands sacrificed aesthetics for the marketing buzzword of the year: authenticity. Now they’re paying the price.
What we can learn from the cult of the Stanley Cup
People aren’t buying a cup, they’re buying into a sense of COMMUNITY.
So what can we learn from this 111 year old company in 2024?